International management text and cases
Beamish, Morrison, Rosenzweig, Autor
International management text and cases
Autor: Beamish, Morrison, Rosenzweig
Stanje: Rabljeno
Uvez: Tvrdi
Format: 24x17
Izdavač: UK
Godina: 1997.
Stranica: 604
Jezik: Engleski
Cijena: 2,90 €
Opis:
This book, looking at how firms become and remain international in scope, has been used in hundreds of universities and colleges in over twenty countries. Focusing on issues of international management common and important to business people everywhere, it is about the experiences of firms of all sizes, from many countries and regions, as they come to grips with an increasingly competitive global environment when a home-market perspective is no longer enough to achieve and sustain success.
