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Consumer behavior – Implications for marketing strategy

Name: Consumer behavior - Implications for marketing strategy
SKU: 160520
Price: 10.90 EUR
Availability: InStock

Hawkins, Best, Coney, Autor

Stanje: Rabljeno

Uvez: Tvrdi

Format: 24x19

Izdavač: USA

Godina: 1989.

Stranica: 796

Jezik: Hrvatski

Cijena: 10,90 €
(~82,13 kn)

4. izdanje, na engleskom jeziku.

*Introduction
*External influences
*Internal influences
*Consumer decision process
*Organizational buying behavior